Privacy Policy

Last updated: March 20, 2026

Grey Shore Systems LLC ("we," "us," or "our") operates the website greyshoresystems.com. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, submit forms, or engage with our services.

By using our website, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Information you provide directly:

• Email addresses submitted through our contact and demo request forms
• Name and contact information provided when booking a demo through Calendly
• Business information you share during consultations, including company name, service area, and details about your pool service operations
• Communications including emails, phone calls, and messages you send to us

Information collected automatically:

• Usage data such as pages visited, time spent on pages, and referring URLs
• Device information including browser type, operating system, and screen resolution
• IP address and approximate geographic location
• Cookies and similar tracking technologies (see Section 5 below)

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and contact you about our AI automation services
• Schedule and conduct product demonstrations
• Provide, maintain, and improve our services including AI agent deployment, chatbot configuration, scheduling automation, review generation, missed call text-back, follow-up sequences, and CRM pipeline management
• Send you relevant information about our services, if you have opted in to receive communications
• Analyze website usage to improve user experience and site performance
• Comply with legal obligations and protect our rights

3. Third-Party Services

We use the following third-party services that may collect or process your data:

• Calendly — Used for scheduling demo appointments. When you book a demo, Calendly collects your name, email, and any information you provide in the booking form. Calendly's privacy policy is available at calendly.com/privacy.
• n8n — Used for workflow automation to process form submissions. Form data (such as your email address) is transmitted to our n8n instance for processing and routing.
• Google Fonts — Our website loads the Inter font from Google Fonts. Google may collect your IP address and browser information when fonts are loaded. Google's privacy policy is available at policies.google.com/privacy.
• Poolbrain — Our AI automation services integrate with Poolbrain CRM. If you become a client, data related to your pool service operations may be processed through the Poolbrain platform.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. Data Sharing

We may share your information only in the following circumstances:

• Service providers — With trusted third-party services that help us operate our business (as listed above), subject to confidentiality obligations
• Legal requirements — When required by law, regulation, legal process, or governmental request
• Protection of rights — When necessary to protect the rights, property, or safety of Grey Shore Systems LLC, our clients, or others
• Business transfers — In connection with a merger, acquisition, or sale of assets, in which case your information may be transferred as part of that transaction

5. Cookies and Analytics

Our website may use cookies and similar technologies to:

• Remember your preferences and settings
• Understand how visitors interact with our website
• Measure the effectiveness of our marketing efforts
• Improve site performance and user experience

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling cookies may affect the functionality of our website.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Specifically:

• Contact form submissions are retained for up to 24 months after your last interaction with us
• Client data is retained for the duration of our business relationship and for a reasonable period afterward to comply with legal and contractual obligations
• Analytics data is generally retained in aggregate form and does not identify individual users

You may request deletion of your data at any time by contacting us (see Section 9 below).

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access — Request a copy of the personal information we hold about you
• Correction — Request that we correct inaccurate or incomplete information
• Deletion — Request that we delete your personal information, subject to certain legal exceptions
• Opt-out — Unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email or by contacting us directly
• Data portability — Request your data in a structured, commonly used format

To exercise any of these rights, please contact us using the information provided in Section 10 below. We will respond to your request within 30 days.

9. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know — You may request details about the categories and specific pieces of personal information we have collected about you in the past 12 months
• Right to delete — You may request deletion of your personal information, subject to certain exceptions
• Right to opt-out of sale — We do not sell personal information. If this changes, we will provide a clear opt-out mechanism
• Right to non-discrimination — We will not discriminate against you for exercising your CCPA rights

To submit a CCPA request, please contact us at wilson@greyshoresystems.com or call (603) 339-2792. We may need to verify your identity before processing your request.

10. Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.